25 Dec 2023

In a world where information flows as freely as water, it's crucial to separate fact from fiction, especially when it comes to something as essential as the water we drink. Filtered water has become a popular choice for those seeking a refreshing sip, but along with its rise in popularity, misconceptions have also surfaced. We'll debunk some common myths surrounding filtered water, with a particular focus on the fresh and sustainable offerings of Just Water.


Myth 1: "Filtered Water Removes All Essential Minerals"

It's a common belief that the filtration process strips water of vital minerals. However, Just Water employs a careful filtration method that maintains a healthy balance, removing impurities while retaining essential minerals like magnesium and potassium.


Myth 2: "Filtered Water Tastes Like Nothing"

One of the misconceptions about filtered water is that it lacks flavor. In reality, filtering removes contaminants that can impart off-flavors, resulting in a crisp, clean taste. Just Water, in particular, prides itself on delivering a refreshing water that doesn't compromise taste.


Myth 3: "Filtered Water is Not Environmentally Friendly"

Some believe that the production of filtered water is inherently harmful to the environment. Just Water challenges this by using plant-based packaging made primarily from paper and sugarcane, reducing the reliance on traditional plastic bottles. The commitment to sustainability extends beyond the water itself to the very packaging it comes in.


Myth 4: "All Filters Are the Same"

Not all water filters are created equal. Just Water employs a multi-step process that includes activated carbon and mineralization, ensuring a thorough removal of impurities. The brand's dedication to innovation means staying at the forefront of filtration technology to provide consumers with the best quality water.


Myth 5: "Filtered Water is Just Tap Water in Disguise"

Another misconception is that filtered water is no different from tap water. Just Water, however, sources its water from carefully selected locations, and the filtration process goes above and beyond what municipal water treatment plants typically provide. The result is water that meets high quality standards.

As we've unravelled these common misconceptions, it's evident that filtered water, especially in the case of Just Water, stands as a reliable and conscientious choice for those seeking a clean, pure, and sustainable hydration option. By debunking these myths, we hope to empower you to make informed choices about the water you consume and appreciate the dedication Just Water has towards providing a high-quality, eco-friendly product. Clearing the waters of confusion – one myth at a time.