Tony Falkenstein, Founder and Chief Executive of Just Water International Ltd is asking the question, “Why are our birds and fish bathing in oceans polluted by single use plastic bottles, bags, straws and cups?”
Plastic is a material made to last forever, yet 33 percent of all plastic, - water bottles, bags, cups and straws – are used just once and then thrown away. Plastic cannot biodegrade; it breaks down into smaller and smaller pieces, becoming micro-plastics. 99 percent of fish in the sea have micro-plastics in their bodies, and that plastic ends up in our bodies. Toxic chemicals leach out of plastic and are found in the blood and tissue of nearly all of us.
Yet, in most cases, there are alternatives to plastic, alternatives that don’t take over 100 years to decompose in landfills, alternatives that don’t pollute our oceans, alternatives that are biodegradable.
Just Water intends to stop selling single use plastic cups, and replacing them with a biodegradable alternative. It may cost them in the short term, but in the long term they know they are helping those fish and birds survive into the future.
They will also be asking suppliers how they intend to stop using single use plastic packaging, and moving to the alternative biodegradable product.
They are taking this matter seriously, and think you should too – “go drastic or plastic”. The environment depends on you.
For more information on filters, coolers and drinking water please visit the website at https://justwater.co.nz .